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Instant download link for : Business Communication Process and Product Brief Canadian 4th Edition by Mary Guffey, Dana Loewy , Kathy Rhodes, Patricia Rogin

Category : Business

Product Description:

Preparing Students Today for Success Tomorrow. Business Communication: Process and Product, Brief Edition, takes students through a well-developed, consistently applied approach to communication that is combined with integrated application of current and emerging business technologies. Students learn a process for solving future communication problems, and how to use the Internet and electronic media to deliver their messages, resulting in a tangible communication strategy they can use throughout their careers.

Table of contents:

Chapter 1: Effective and Ethical Communication at Work
Chapter 2: Professionalism: Team, Meeting, Listening, Nonverbal, and Etiquette Skills
Chapter 3: Intercultural Communication
Chapter 4: Planning Business Messages
Chapter 5: Organizing and Writing Business Messages
Chapter 6: Revising Business Messages
Chapter 7: Electronic Messages and Digital Media
Chapter 8: Positive Messages
Chapter 9: Negative Messages
Chapter 10: Persuasive and Sales Messages
Chapter 11: Report and Research Basics
Chapter 12: Informal Business Reports
Chapter 13: Proposals, Formal Reports, and Business Plans
Chapter 14: Business Presentations
Chapter 15: The Job Search, Résumés, and Cover Letters
Chapter 16: Interviewing and Following Up

Product Detail:

Language: English
ISBN-10: 0176503587
ISBN-13: 978-0176503581
ISBN-13: 9780176503581

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